As a platform connecting potential employers to talents, LinkedIn is thriving with millions of accounts. (with more than 32 million companies  (and steadily growing) and more than 675 million monthly users ) To be able to stand out among them will add several points to the success of one’s business venture. It is essentially a grocery market for services. Unlike Facebook, MySpace, and other platforms that promote interpersonal communication, LinkedIn has a certain dignified sophistication to it. Being effectively a web of recommendations, a company’s LinkedIn profile can make or break their image. In the modern age, it has come to replace the traditional biodata, and is much more transparent because of the frequent cross checking by other users.

Having a poor layout can suggest that the company is not tech savvy, does not have a large market reach, is lazy, ill staffed, or is, in fact, a low-rated business. Potential investors run background checks on the regular via LinkedIn, to ascertain credibility. A dormant, unattractive profile can spell doom for business in the long run.

Here is a comprehensive set of tricks to keep in mind, while crafting the image of one’s business on LinkedIn:


1. Profile Photo

In case of an individual, the picture should be taken in professional attire. It should exude the kind of attitude that will be associated with them or their business. It should not be casual, nor should it be too serious. In case of a company, the picture should be a clear definition logo. It could also be the image of the spokesperson, the owner, or any individual largely associated with the name of the company. Experts assert that this leads to fourteen times more viewers for the profile.

2. Profile Link

The URL should be one that is easy to remember. Ideally, it should be (an individual’s or a company’s). It should not be juvenile, or too long. For instance, if one has a long, or complexly spelled name, then they could either use one part of their name, their surname, or a tag that everybody associates them with. A simple link will also be easier to print on business cards. LinkedIn supports up to three additional links. Those should preferably lead to the company’s website, online store, and other merchandising ventures.

3. Do Not Skip the Additional Sections

Certifications, volunteer experience, charity, trophies, might seem unnecessary to list, but even that First Grade Spelling Bee certificate goes a long way. Businesses should include their charity announcements, affiliations, health and/or hygiene certifications, mandated employee seminars, and anything else they have associated themselves with.

4. Targeted Keywords

While writing about the services provided by the company, or its accomplishments, the use of well researched keywords is very important. These keywords will land the company’s profile into the search feed of the right client, thereby increasing views and conversion rates. Use of wrong keywords, or the lack of research, can send a very credible company into the void of the Search Page algorithm. To stay current, constant revision is required.

5. Enlist Projects (Present and Past)

Enlist Projects (Present and Past) : What are some issues or areas that the company has worked with? The LinkedIn page should enlist the kind of work that the company has done, who they have been associated with, what kind of sponsors they have drawn, an idea of the footfall or revenue they could attract, etc. This will outline their scope of interests, thereby giving clients an idea of what kind of work they indulge in or have extensive experience performing.

6. Connect With People

It is no secret that LinkedIn is all about networking. The more connections one has, the more likely they are to find success off of the site. Taking an interest in the work of other people, connecting with them, exchanging ideas – that is what makes a viable account. One can’t just add Friends and leave a dormant profile. They have to keep engaging.

7. Recommendations and Skill Endorsements

Testimonials go a very long way. A satisfied and happy client can vouch for the skill set that the company has put on display in their profile. A bunch of verified profiles of professionals leaving detailed reviews of their work experience will bolster the company’s image.

8. Join Groups

Merging with others who have common interests can foster important conversations. In fact, it is a very recommended method for approaching clients. One joins mutual groups, understands their interests, their needs, and makes them a proposal. It will help the company service their clients better by heeding to their timely demands and grievances in the industry.

9. Optimize Posts

LinkedIn experts suggest posting between 7am and 9am local time, for maximum reach. SEO on job titles, headers, and other listings will also make for a more comprehensive, and successful page for the company.

10. Be Regular

Be Regular : Posting every once in a while just drags the profile to the bottom of the pile. Being consistent is the absolute key. For instance, posting twelve times in one day, and then staying offline for the rest of the month will be very harmful for social media reach. If one is unable to post daily then they can do so every alternate day – but consistently. It has to be almost ritual-like.

More Resources:

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20+ Digital Marketing Tools Top Marketers Recommend

12 Proven Steps to Boost Your Organic CTR in Google

13 Ways to Improve Your Organic Click-Through Rate

Click-Through Rates in the SERPs – What Are the Real Numbers?


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