Right now, there are a ton of digital marketing tools that marketers use to help them achieve specific goals, they help with boosting sales online, creating high-quality content, SEO, PPC, Social Media, and Email Marketing…, to gain more customers online … Because, without tools, you will be flying blind trying to grow your product, company, or website.
What are the tools used for digital marketing?
You can filter the Digital Marketing tools in this guide by category:
- SEO tools
- Social Media Management
- Email marketing tools
- Content tools for marketers
- Analytics tools
- Collaboration Tools
To take your marketing strategy to the next level, we’ve outlined the following 30 digital marketing tools top marketers recommend …
Here we go!
- 1 1. SEMrush
- 2 2. Buzzsumo
- 3 3. Buffer
- 4 4. Google Ads
- 5 5. Asana
- 6 6. Google Analytics
- 7 7. Moz
- 8 8. Google Keyword Planner
- 9 9. Proof
- 10 10. Canva
- 11 11. Hubspot
- 12 12. Google Pagespeed Insights
- 13 13. Yoast
- 14 14. Shutterstock
- 15 15. Slack
- 16 16. MailChimp
- 17 17. Zapier
- 18 18. Hootsuite
- 19 19. HostGator
- 20 20. Bitly
SEMrush is a software that helps companies, agencies, and top marketers run digital marketing methods, like marketing auditing, SEO analysis, SEO campaigns, pay-per-click (PPC), social media, link building, SEO campaigns, and content marketing campaigns. You can use it for your SEOs track to improve your search rankings.
With SEMrush you have access to SEO, advertising, and content tools that will keep you at the top of the search results. You’ll be able to get insight into competitors’ strategies, discover the best keywords, long-tail keywords, and more.
Buzzsumo is a secret tool that will allow you to track your brand engagement, content research, competition analysis, backlinking, outreach research, your competitors, keywords, but also it helps you connect with top influencers in your industry.
However, Buzzsumo is most known for its exciting features that allow you to research and find the most shared content related to a keyword of your favorite industry. Therefore, you can discover popular and shareable content much more easily.
Buffer is one of the best social media management platforms in the industry. With this ultimate tool, you can manage all your popular social media marketing platforms in one place. For instance, you can manage posts for Facebook, Pinterest, Linkedine, Twitter from a single dashboard.
4. Google Ads
Google Ads are a great way for businesses to promote and display their products and services, which is one of the most popular options for advertising your business on Google’s search engine results pages.
In fact, you can also bid on the keyword ( Using Google Keyword Planner tool ), and appear at the top of the page, enabling you to capture tons of high intent visitors.
Asana is a collaborative workflow management system, intended to help the marketing community by enabling all teams to work together effortlessly. In fact, Asana allows you to assign tasks to certain team members, map out deadlines and prioritize tasks, report on projects quickly and openly, and much more… with a huge range of app integrations.
Google Analytics lets you receive a ton of insight on how your customers are engaging with your site. It also lets you measure your advertising ROI your applications, social networking sites, specific landing pages, and behavior of website visitors.
MOZ offers a great selection of both free and paid SEO tools, This tool offers assistance in performing keyword research, position tracking, backlink analyses, page analytics, and more. We highly recommend using the MozBar Chrome plugin, which gives you instant metrics while viewing any page, SERP, Page Authority, expose page elements, general attributes, markup, and HTTP status.
This is a free keyword research tool that allows you to search and find a wide range of keywords and keyword ideas, and see how keywords perform. All your keyword research can then be used for search engine optimization for websites and for your Google AdWords campaign.
Proof offers exceptional features such as its reviewing your site, once customers visit your site… You can use the tools to connect your CRM or website and uses social proof to boost conversions.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions.
Canva is a great software that is being used by marketers, especially for graphic designers. Canva empowers marketers to create social media graphics, flyers, brochures, and other visual content, to share with your customers.
Canva makes design amazingly simple and fun, all done with an easy drag-and-drop technology. Including a great vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.
HubSpot is an American developer and marketer of software products for inbound marketing. Is an excellent all-around marketing automation subscription service that happens to integrate a variety of CRM. From managing your content and social media to tracking emails and connecting with your leads.
Here are the reasons marketers recommend HubSpot:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
- Manage your pipeline and never let a deal slip through the cracks.
- Find and focus on closing the warmest leads.
- Use proven email templates.
A web performance tools provided by Google to analyze website performance & optimization for both mobile or pc. They give a speed score to websites & various suggestions for free.
Yoast SEO is one of the best and most popular WordPress plugins ever. It helps you easily optimize your website to perform better in search results. In fact, the Yoast SEO plugin adds a Yoast SEO metabox on the post edit. This metabox allows you to add meta title and description for your blog post.
Yoast is an excellent tool to help you optimize your content for search engines, and much more. For instance, creating sitemaps, cornerstone content, focus keywords to help you rank, and using webmaster tools …
Shutterstock has become popular among all marketers who need royalty-free images, stunning videos, and music for some of their work. In fact, Shutterstock is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music to businesses, marketing agencies, and media organizations around the world.
Slack is a leader in the digital marketing industry and one of the favored communication services in business today. In part because Slack, is an online messaging app with fancier features, but also because, it’s an excellent tool for networking and meeting others in digital marketing. And give you the freedom to join your team, hire a new employee, deploy some code, review a sales contract …
MailChimp is an email marketing and social advertising tool, and one of the best newsletter tools in the industry. They offer a free plan, with which you can send up to 10,000 emails (including free templates) a month to 2,000 subscribers. They also have paid options, which giving you some included extras such as automation and integration options.
Zapier, one of the best digital marketing tools, allows you to connect different online services and is a great tool for automating marketing tasks with triggers and actions.
Hootsuite aims to help people connect on social media with their communities. He is one of the best social media management solutions tools, trusted by more than 20 million customers. It allows you to track hashtags, tags, and keywords, schedule messages, grow your brand and business online, and learn much more about your audience and followers.
Every marketer needs a website,for creating a website, building a new landing page or a squeeze page for each new campaign. In fact, whatever the reasons are, they need a web hosting service. The feature-packed HostGator is a top choice, boasting quality cloud, reseller, virtual private server (VPS), and dedicated server packages, but it’s the company’s shared plans that really stand out from the very crowded web hosting pack. In fact, HostGator‘s shared packages are so robust that the service wins our Editors’ Choice rating in that hosting subcategory.
Bitly is a perfect link hosting solution, that helps marketers shorten their URLs, is a tool that helps a lot in your branding efforts, it’s the main function is to actually shorten very long links. It also allows you to add a little branding.
Once you have access to all these tools, managing and keeping a track of a digital marketing campaign will be considerably easier for you.
We hope you enjoyed the article…