LinkedIn is known as one of the most fast-growing social media networks and a powerful platform for B2B marketing. With more than 700 million members, (here are 346 million male users and 360 million female users on Linkedin. After the US (171 million+), India (69 million+), China (51 million+), Brazil (45 million+), and Great Britain (29 million+) have the highest number of users. LinkedIn has quickly grown into the number one website for business). We’ve compiled 5 Proven LinkedIn Strategies for B2B Marketing. If you’re a B2B marketer, Keep reading, we’ll have you convinced.
1. Create a clear pitch in your company description
The company description of your business describes the vision and direction of the company or brand so potential lenders and partners can develop an accurate impression about who you are. it should not be an explanation of how many offices you’ve opened.
This is the only place to tell your company’s story … Indeed, you want to speak directly to your target audience, and invite them to convert. The most important part of your company description is the first two lines because it shows explicit information about your products and services.
2. Try LinkedIn groups
As you know, a great way to generate more prospects is to search for groups, join these groups, maintain some level of activity in these groups, and nurture leads in that way.
Once you’ve joined, leave comments in existing conversations and focus on adding high value.
It’s a hidden opportunity to drive greater traffic. But how can you find the best groups and maximize your marketing efforts in those groups ?
Look for groups with the following features:
Highly relevant. The group must be a nearly exact match to what you are seeking in a target audience.
Active. LinkedIn ranks groups according to their activity level, so all you need to do is pay attention to how active they are in the search results. Select groups that are “very active.”
Medium size. There’s no “ideal size” since that depends on the nature of your business and niche.
3. LinkedIn Ads
LinkedIn Ads offers various types of campaigns that drive brand awareness and lead generation effectively. It provides a diverse range of opportunities for marketers. The most used ad formats are Sponsored Content, Sponsored InMail, and Text Ads. Importantly, the newest and expected-to-be, the most powerful one is LinkedIn Video Ads.
4. Use Your Own Data
When you use LinkedIn for B2B marketing. Do you already know who exactly you want to reach? Simply upload a list of emails, and LinkedIn will match those emails with its user profiles. If your list successfully matches 300 or more profiles, the end result will be a Matched Audience you can use in any campaign across LinkedIn.
LinkedIn has a powerful content publishing platform, and if you’re serious about B2B marketing, you need to be using it.
By creating quality content, you can turn your strategy from outbound marketing—drawing attention through ads—and start building an inbound strategy where you draw in users interested in what you have to offer.