As digital marketing spreads all over the world, various software such as MA (marketing automation) and CRM are now mixed.
With so many tools, tool selection is one of the biggest challenges for many.
This time, HubSpot to those who are considering (HubSpot) introduction, what tools of the HubSpot , details will introduce its features and functions.
In recent years, the marketing automation (MA) market has been established by major foreign-affiliated vendors and product releases by domestic vendors. Under these circumstances, HubSpot of the United States, which boasts the top share in the global MA market, is “HubSpot“, which established a Japanese corporation in September 2016.
This time, we will discuss the inbound marketing framework advocated by HubSpot in the US, the strengths and weaknesses of HubSpot when compared with other companies’ MA tools Marketo, Pardot, etc., and the basic functions of HubSpot by MA, SFA / CRM, and CMS.
Contents
What is HubSpot used for?
“HubSpot” is inbound marketing and sales software that combines cutting-edge functionality with ease of use.
HubSpot is currently used by 34,0,00 companies in 95 countries around the world, and has the largest global market share in marketing automation according to Datenyze data (as of March 2018)., The numbers will fluctuate).
Why is HubSpot so widespread all over the world?
The big attraction of HubSpot is the inbound marketing defined by its founders, Brian Halligan and Dharmesh Shah .
They developed marketing software in 2005 to help many companies realize this inbound marketing smoothly. The software tool is ” HubSpot “, which is the same as the company name.
” HubSpot ” is software that comprehensively manages all data from inbound marketing to sales functions such as customer management and project management with a single tool, and strongly supports corporate sales promotion.
What is Hubspot’s recommended inbound marketing?
Inbound marketing is a marketing method that creates blogs, eBooks, landing pages, etc. to attract consumers and turn them into customers.
The reason HubSpot recommends inbound marketing is due to digital advances.
Digital advances have spawned a variety of channels, while consumer buying behavior and insights continue to change.
Until now, in the world of marketing, advertising on TV, paper media, trains, etc. has been the main focus, but with the advancement of digital, the points of contact with consumers such as websites and apps have expanded in many fields.
As a result, consumers who were just receiving company information can now search and select the information themselves.
When consumers go to get information themselves, unnecessary advertisements will be disliked and avoided by consumers.
In other words, it has become difficult for companies to unilaterally disseminate information, such as commercials and DM, which have been the marketing methods that have arrived, to get deep into the purchasing behavior of consumers.
As consumers’ demands change with the times, it will be necessary to incorporate inbound marketing that attracts consumers to find and attract themselves through search engines, social media, etc., instead of outbound marketing that sends information from companies so far.
what can you do with Hubspot’s recommended inbound marketing?
We will introduce it in three phases.
[Attract] Attract users
Phase 1 of inbound marketing is Attract .
Create an appropriate blog tailored to your target, optimize it for attractive UI / UX-aware sites, and utilize paid search to draw traffic that leads to leads from search results.
You don’t have to attract everyone, you can create content tailored to your company’s potential customers and get more relevant traffic to get results more efficiently and effectively.
[Convert] Convert traffic to lead
Phase 2 is a conversion that directs the attracted traffic to the lead .
One way to turn traffic into leads is to create a landing page, place an appropriate CTA, optimize your thank-you page, and direct your leads to good content.
[Delight] Satisfy and delight customers
Phase 3 is Delight .
Use email and marketing automation to turn traffic into leads and deliver personalized information at the right time. By delivering content that Reeds are pleased with, the relationship between the company and Reed will become more continuous and credible.
HubSpot provides integrated functionality for each phase and provides total support for your company’s inbound marketing.
Hubspot features and benefits
What makes HubSpot so different from other software?
It has all the features you need for a single platform.
With the spread of digital, various tools have come to exist in the world.
There are many tools today, from CMS and SEO tools, social media applications to marketing automation tools.
Looking at each tool individually is just amazing. But is the existence of many tools just useful for inbound marketing?
In fact, the large number of tools can lead to problems such as difficulty in tool selection and data integration, and too much learning about tools, which can be a drag on successful inbound marketing.
That’s why HubSpot simply puts together the features you need on a single platform, from inbound marketing to sales.
Platforms to learn, passwords, invoices, all in one.
And since all the data is contained in one tool, information linkage within the company can be done smoothly.
From here, let’s take a closer look at some of Hubspot’s typical features , what they actually do.
What makes HubSpot so different from other software?
It has all the features you need for a single platform.
With the spread of digital, various tools have come to exist in the world.
There are many tools today, from CMS and SEO tools, social media applications to marketing automation tools.
Looking at each tool individually is just amazing. But is the existence of many tools just useful for inbound marketing?
In fact, the large number of tools can lead to problems such as difficulty in tool selection and data integration, and too much learning about tools, which can be a drag on successful inbound marketing.
That’s why HubSpot simply puts together the features you need on a single platform, from inbound marketing to sales.
Platforms to learn, passwords, invoices, all in one.
And since all the data is contained in one tool, information linkage within the company can be done smoothly.
From here, let’s take a closer look at some of Hubspot’s typical features , what they actually do.
Hubspot Marketing Hub :
Marketing Hub is a marketing platform that supports a wide range of activities from lead creation to development .
We provide a cloud-based service that integrates the functions required for inbound marketing recommended by HubSpot.
Attracting customers up
It is a function that supports the creation of content that meets the expectations of prospects.
It attracts many tiger hooks and leads to raising awareness of corporate services .
- Landing page creation / management / hosting
- Optimization by A / B testing
- SEO guide
- Blogging and performance analysis
- Social media posting / effect measurement
- Website creation function (add-on) using HubSpot COC
Promote lead conversion
This function supports the improvement of conversion rate .
Guide traffic to leads with compelling messages and offers customized for each visitor.
Data measurement and analysis are also possible, so you can make more efficient strategies.
- List management of prospective customer information
- Customizable CTA and conversion measurements
- Marketing analysis of websites / contents / benchmarks, etc.
- Lead scoring
Expansion of contracts
This function supports the improvement of the number of contracts by improving the efficiency of operations .
Take your lead to the next step with ideal follow-up.
- Integration with Salesforce
- Marketing automation
- Web chat / chatbot
Increased satisfaction
This function supports the improvement of existing customer satisfaction .
Optimize your content and campaigns to drive upsells and customers to recommenders.
- Email design / personalization / automatic sending
- Marketing automation
- Social media management
HubSpot CRM FREE
A completely free CRM (Customer Relationship Management) platform .
Prospect information is automatically obtained to reduce troublesome input time.
Help your sales team streamline by managing leads, customer information, transaction progress, and sales forecasts.
It also automates sales reps’ tasks, such as email delivery, internal notifications, and customer follow-up emails, tailored to the sales stage.
If you want more information about HubSpot CRM, check out: ▷ HubSpot
Sales Hub
It is a sales force strengthening support platform developed for the sales team .
Measure email performance and derive email success rates. You can also track how long a lead or customer opened an attachment. This will allow you to develop effective strategies, which will improve the productivity and closing rate of your sales team.
Service Hub
Service Hub is a platform that supports customer support operations.
You can link the support request from the customer with the contact information, check the past history, and take the best response.
In addition, by disclosing support know-how to customers as a knowledge base, it helps customers to solve problems themselves.
We can provide higher customer service to improve customer satisfaction.
What HubSpot Brings to Enterprises
In a 2016 report generated from customer surveys and customer web data , 79% of HubSpot customers reported increased revenue.
HubSpot will provide integrated support from inbound marketing to sales for your company and will enhance your company’s customer experience.
Promised security
For many companies, ensuring the security of their website may not be their core business.
However, the situation of falsification and hijacking of websites using CMS continues, and the more popular CMS is used, the more cost and effort must be spent on security measures.
For the popular installed CMS, HubSpot is a SaaS that provides software online, so you don’t have to take security measures, such as managing your own servers and software.
This means that you can immerse yourself in your core business without being distracted by anything else.
HubSpot security system
Unlike production companies, which have a good sales impression and an uncertain engineer skill level, HubSpot uses unique and industry-leading solutions to monitor the behavior of software applications 24 hours a day, 365 days a year.
Also, since the data is backed up in multiple data centers instead of a single one, even if a data center fails in a certain place, it will not affect you.
With these schemes, HubSpot servers and applications are running more than 99.99% normally, and your data is 100% protected.
Brand is the life of startup business
Brand credit is very important in a startup business.
HubSpot websites, unlike installed CMS, are unlikely to be hijacked and damage your brand.
A site environment where you can concentrate 100% on your core business without wasting effort or costs, with complete peace of mind. That’s HubSpot.
Website integrated with CRM / MA
What is important in business? Different organizations and teams may have different solutions, but one thing they have in common is definitely the presence of customers.
Nowadays, the terms CRM and MA have become commonplace, but with each introduction, the number of management screens and login information increases, and it is very troublesome to switch between multiple screens in one task.
Even more so, in a startup business, the speed of a moment can affect your fate.
So far, we’ve focused on CMS functionality, but the essence of HubSpot isn’t there.
CRM, MA, sales communication platform, email platform, SNS platform, website creation function. An environment where everything necessary for digital marketing is integrated
That is HubSpot.
HubSpot’s strengths and weaknesses compared to other companies’ MA tools
HubSpot is used by more than 18,000 businesses in 95 countries around the world, more than three times as much as Marketo and Pardot. However, it is premature to think that HubSpot is superior to these by taking only this point, and the reason is the difference in price system.
For Marketo and Pardot, the minimum rate plan is set from around 960 USD per month and the standard plan is set from about 1920 USD, while for HubSpot, the minimum rate plan is 280 USD per month and the standard plan is 960 USD. It is from a circle.
Since the functions available in each plan are different for each company, it is not possible to make a simple comparison, but it can be said that HubSpot has a price system that is easy to use even for smaller companies. However, please note that HubSpot is not always cheaper than Marketo or Pardot, and depending on the conditions, the usage fee may not change that much, or HubSpot may be more expensive.
In addition, Marketo and Pardot are expected to manage from the acquisition of prospective customers to the conversion to sales projects, and salesforce.com’s “Sales Cloud” (9,000 per user per month) is responsible for the management from acquisition of sales projects to orders. The use of SFA / CRM such as (from yen) is expected.
On the other hand, HubSpot provides SFA / CRM functions and can be used free of charge. For this reason, it can be said that HubSpot is highly effective for small and medium-sized enterprises that have not yet introduced SFA / CRM. In addition, companies that have already introduced SFA / CRM may be able to reduce costs by replacing existing SFA / CRM with HubSpot.
What is your business for?
I think that the person who started a business started up with what he wants to achieve and purpose without exception.
What is your company’s want to achieve and purpose?
At the very least, you shouldn’t have to worry about security, struggle with the CMS management screen, or inefficiently send information to the dark clouds.
HubSpot was originally developed for marketers of small businesses and startups.
That philosophy is still fully reflected in our products, and all of our features are designed so that every team and every organization in the world can commit to results.
For small teams who want to run their business quickly and efficiently, there’s no better product or environment than HubSpot.
What Do You Think?
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Let us know by leaving a comment below right now
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