More than 4.55 billion people use social media around the world. And the number continues to increase every year.
Social Media marketing helps businesses and online marketers connect and engage with their audience, build a social media presence, work with influencers, raise awareness about their products, and ultimately make more money online.
These tools help you:
- Schedule your social posts in advance
- It keeps you organized
- Track social media engagement and clicks
- It helps you increase brand awareness
- Follow, unfollow, and engage with social media users
- And much more
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Contents
A social media management tool is a software or platform that helps businesses and organizations manage their social media accounts and activities. These tools typically provide a variety of features to help users effectively manage their social media presence, including the ability to schedule posts in advance, track the performance of their content, engage with followers and customers, and analyze social media analytics.
Social media management tools can be used to manage multiple social media accounts and channels from one central location, which makes it easier to track and analyze the performance of social media campaigns, as well as engage with customers and followers in real-time. Some popular social media management tools include Crowdfire, Social Pilot, and Sprout Social.
There are several reasons why businesses and organizations might want to use a social media management tool:
- Time-saving: Social media management tools allow you to schedule posts in advance, which can save you time and effort on a daily basis.
- Improved efficiency: By managing all of your social media accounts from one central location, you can streamline your social media marketing efforts and be more efficient.
- Better engagement: Social media management tools provide features like automatic responses and social listening, which can help you engage with your followers and customers more effectively.
- Enhanced analytics: Most social media management tools provide robust analytics and reporting features that allow you to track the performance of your social media campaigns and understand how your content is being received.
- Increased productivity: By using a social media management tool, you can free up time and resources that can be used to focus on other important tasks, such as creating high-quality content and building relationships with customers.
What Are the Best Social Media Management Tools ?
Here are some of the most-used social Media Management tools used by some of the world’s top brands, to help you kickstart your social media marketing in 2022 :
Let’s dive in!
#1.Crowdfire
Crowdfire is a complete social media management tool with features ranging from content curation, scheduling, analytics to Social listening. With over 22 million global users, including influencers, freelancers, small businesses, bloggers and digital agencies, it is one of the largest social media management platforms on the market right now.
Key Features :
Crowdfire boasts a massive list of features, some of which we’ve already hinted at.
But, for your ease we’ve listed the most notable hallmarks here:
- Discover relevant content based on your topics of interest
- Publish content from your own blogs and sites
- Pre-schedule all of your content
- Get tailored posts for every social network
- Use the Chrome extension to share articles you like
- It offers one free account every for every social media site and a 14-day free trial to get its premium features
Pricing :
- Free – 4 social accounts (1 each of Twitter, Facebook, LinkedIn, and Instagram), 10 scheduled posts per social account, article curation, image curation, multiple image posts, social and advanced analytics … and more.
- Plus, $9.99/mo – 10 social accounts, 100 scheduled posts per social account, connect 5 RSS feeds, custom posting schedule, multiple image posts, video posts, social and advanced analytics (30 days data), and post analytics … and more.
- Premium, $49.99/mo – 25 social accounts, 100 scheduled posts per social account, connect 15 RSS feeds, custom posting schedule, multiple image posts, video posts …and more.
- VIP, $99.99/mo – 250 social accounts, 800 scheduled posts per social account, connect 25 RSS feeds, custom posting schedule, multiple image posts … and more.
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#2.Sprout Social
Best For: Sprout Social is excellent for medium-sized businesses and agencies that need multiple users managing at least a dozen different social media profiles. However, it is also quite useful in the enterprise sector for social media strategy.
Key Features:
- User-friendly dashboard – One of the significant advantages of Sprout Social is its intuitive and user-friendly dashboard.
- Organized messaging area – Also called ‘Smart Inbox,’ this area displays all of the messages from all connected social media sites in a single marketing platform.
- Message scheduling – It allows users to schedule messages. Moreover, with Sprout Social, you can queue up your posts for sending out at a pre-determined time schedule.
- Discovery – A unique feature, ‘Discovery,’ is an in-built platform that allows you to monitor a list of people with whom you have interacted and who’ve mentioned you in a tweet.
- 30-day free trial – the free trial allows you to test the compatibility of your business with a plan of your choice.
Pricing:
Social Sprout has three pricing plans.
- The Standard plan starts at $99 per month.
- The Professional plan starts at $149 per month.
- The Advanced plan starts at $249 per month.
All the plans come with a 30-day free trial.
#3.Socialpilot
SocialPilot is an excellent social media management tool for teams and agencies. It’s easy to set up, quick to schedule content, and has multiple options for keeping your social media streams populated.
It is an affordable alternative to some of the pricey team plans offered by other social media tools, but the lack of Instagram analytics is a real shame
SocialPilot supports all the major social media networks, making it a useful all-round social media dashboard. You can create and schedule posts for Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
Key Features :
- Social Media Scheduling
- Social Media Calendar
- Bulk Scheduling
- Content Curation
- RSS Feeds Automation
- Browser Extension
- Client and Team Management
Pricing :
Social Pilot is a great tool, it offers a lot of value at low, reasonable prices, making it a top choice all around the globe. It has five plan offerings: Agency, Studio, Small Team, and Enterprise.
Free – 14-day free trial to get its premium features
- Small Team, $42.5/mo – 25 Social Media Accounts, 3 Users and Unlimited Clients.
- Studio, $85/mo – 50 Social Media Accounts, 5 Users and Unlimited Clients.
- Agency, $127.5/mo – 75 Social Media Accounts, 10 Users, Unlimited Clients and White Label.
- Entreprise – Plan based on your requirements
#4.Hubspot
Hubspot is another popular social media platform, It has a lot of amazing features that many of its counterparts lack. For instance, Build and publish social media campaigns, measure ROI, integrates your CRM, tracking your visitors, leads, and customers. Managing customer service, monitoring multiple social media simultaneously, and easy scheduling of posts.
Key Features :
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Segmentation
- Multi-Account Management
- Post Scheduling
- Reporting/Analytics
Pricing :
- Starting from $45/Per-Month
- Pricing Model: Per Feature
- Free Trial & Free Version
#5.Meet Edgar
Meet Edgar of the most popular cloud-based social media management tools available in the market right now. That helps users organize and publish content across multiple digital platforms.
Key Features :
Meet Edgar has a lot of amazing features that many of its counterparts lack.
For instance, social media automation, write posts for you, Allows you to run A/B tests and derive actionable insights and rethink your strategy, Suggested social posts and links tracking.
Pricing :
Meet Edgar has 2 plan offerings :
- Edgar Lite: $19 per month for three social accounts
- Edgar: $49 per month for twenty five social accounts.
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#6. Socialbee
SocialBee is a social media management tool that promoses to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business.
Key Features :
- Organize Posts in Categories
- Schedule and Share Your Content
- Easy Import & Editing Features
- Custom URLs & Tracking Features
- Analytics & Performance Reports
Pricing :
Meet Edgar has 3 plan offerings :
- Bootstrap : $19 per month
- Accelerate : $39 per month
- Pro : $79 per month
Conclusion :
In summary, social media management tools are software or platforms that help businesses and organizations manage their social media accounts and activities.
These tools provide a variety of features, including the ability to schedule posts in advance, track the performance of content, engage with followers and customers, and analyze social media analytics.
Using a social media management tool can save time, improve efficiency, enhance engagement, and increase productivity, making them an important tool for businesses and organizations looking to effectively manage their social media presence.
FAQ :
A social media management tool is a software or platform that helps businesses and organizations manage their social media accounts and activities. These tools typically provide a variety of features to help users effectively manage their social media presence, including the ability to schedule posts in advance, track the performance of their content, engage with followers and customers, and analyze social media analytics.
- What are the main features of a social media management tool? The main features of a social media management tool include the ability to schedule posts in advance, track the performance of content, engage with followers and customers, and analyze social media analytics. Some tools may also offer features such as social listening, automatic responses, and collaboration tools to help users manage their social media presence more effectively.
By using a social media management tool, businesses and organizations can manage all of their social media accounts and activities from one central location. This allows them to streamline their social media marketing efforts and be more efficient. In addition, social media management tools provide features such as social listening, automatic responses, and analytics that can help businesses and organizations engage with their followers and customers more effectively, and understand the performance of their social media campaigns.
Some popular social media management tools include Crowdfire, Sprout Social, and Hubspot.
Using a social media management tool can save time and resources by allowing businesses and organizations to manage all of their social media accounts and activities from one central location. In addition, these tools provide features such as scheduling and analytics that can help businesses and organizations track and optimize their social media efforts, which can lead to improved productivity and efficiency.
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