SEO is known as an ever-changing digital industry that revolves around algorithms and best practices. Simply put, search engine optimization is an important practice for any website owner. Without it, your website will not rank high on search engine results pages (SERPs).

No doubt, a better position in Google always leads to more clicks, conversions, and sales. But how do you get better rankings in Google SERPs?

Any SEO pro will tell you that one year’s best practice is next year’s black-hat tactic. That said, there are some SEO tips and tricks that have withstood the test of time and can help any site jump up in rankings. Wondering? What are they?

Do you want to get better rankings in Google SERPs? If yes, then continue reading because we are about to share the 9 important SEO tips for better rankings in Google SERPs.

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9 best SEO tips to better ranking on SERPs

Search engine optimization has a reputation for being hard to do. However, some of the most important things you can do are fairly straightforward, and this guide will help you get started.

1.Keyword Research

The first step to optimizing your site for higher ranks on SERPs is to make sure that it shows up in the search results. Which means that your site should show up in Google’s index.

To optimize your site for Google, you need to know what terms people are searching for — in other words, you need to do keyword research. Once you find the keywords, the next thing that makes a big difference is to know where and how many times you need to put those keywords on pages. Consider putting a focused keyword to;

  • Page’s title tags
  • Web Page URL
  • Web content (in first 100 words of blog post or article)

You can’t optimize a website for a keyword if you miss putting it any place above. Keyword research and adding them at the right places is a foundational step for any SEO campaign.

2.Remove Duplicate Keywords

For the best semantic core, remove all repetitive and duplicated terms. Ineffective marketing strategies will be seriously affected by using the same keywords in many campaigns.

So, look for identical keywords while tracking rankings and allocating keywords among web pages.

Once you’ve compiled a list of keywords, Hasner Law’s Judy Blackwell advises you to include both long-tail and heading keywords.

Moreover, after every three months, you must review the worth of your keywords. SEO experts recommend expanding your keyword research and keeping an eye on your web presence after gaining authority in the search results.

3.Write for the Reader First, Search Engine Second

If there’s one piece of advice that every SEO guide gives, it’s that writing for Google instead of humans is a bad idea. But a lot of people still do it — they’re so focused on searching for the “right” keywords and making sure they appear in all the right places on their web page that they forget about actually writing something their readers will enjoy.

This isn’t just bad advice from an SEO perspective; it’s bad advice from a marketing perspective too. At the end of the day, content should be created for its audience first, not for search engines.

It’s only when you make your audience happy that you can then start thinking about pleasing Google. Once audience starts reading you and keep coming back, the website will effectively starts performing better on SERPs. 

4.Always Use Original & High-Quality Content

Original content will help you stand out from the competition and build authority in your industry. This is true whether you’re selling products or offering some other type of service — your content should be relevant and engaging. It also needs to be unique.

If you have taken your content from another source, then rewrite it in your own words before publishing on your site.

Google will penalize websites that copy content from other sites, so make sure all your text is written specifically for yours. This will help avoid duplicate content issues, which can negatively impact your ranking.

5.Fix Duplicate Content Issues ASAP

Duplicate content is a big issue which many SEO strategists don’t care about. If you are using the same or similar content on multiple pages, then it is considered as a bad practice. It confuses search engines and leads to low ranking. Make sure that you are not using the same or similar content on multiple pages of your website.

Check plagiarism for eliminating duplicated content issues in each post before publishing. Consider using a free plagiarism checker to get the duplicated report and remove copied or duplicated text immediately.

Also, check if any other site has copied your content without permission and take action against them by passing your website content through this tool.

6.Address Broken Links

Poor user interface experience and lower search engine rankings are maybe due to broken links. Such sites are a waste of time and effort for search engine crawlers, and they also drive away your website’s users. When a misspelling goes overlooked for months, it might lead to broken links.

As a result, you need to do frequent SEO audits of your website. It is best to use a SEO auditing tool to get the good help in finding any broken links on your website. It shows good and poor connections so that you can make changes accordingly.

7.Optimize Your Images for Search

Images play an important role in SEO and help in enhancing user engagement. One of the simplest and most effective strategies to increase your website’s visibility and competitiveness in search engine results is to optimize your graphics for SEO. Research shows that 80 percent of individuals read content, and 64 percent of those people are more likely to remember it even after some days of reading.

Therefore, improve your image’s search visibility by adding relevant keywords to the Alt description and alt text, as well as optimizing the file name with it. This will improve the readability, relevance, and clarity of your content on Search results.

8.Optimize for Mobile

Making your site mobile-friendly is essential in the age of smartphone indexing. A responsive web design is the strongest way of making your website appear great on smart phones. You must take use of Google’s brand-new service for improving digital apps.

Put a URL in the Mobile-Friendly Testing to determine if your website is mobile-friendly and get an outcome. This will deliver the results showing you why the website didn’t pass the test, as well as advice for how to solve the issues.

9.Check the Speed of Page Loading

The value of a fast loading time is sometimes underestimated by online marketers. If a website takes longer than 5 seconds to load, 90% of visitors will flee and most probably never come back. This leads to increase in the bounce rate of website by 106 percent.

You can use an analytic resource to acquire actual page loading speed and trustworthy analytics on the performance of your site. You can know which resources are slowing down your webpages, how your site loads across numerous devices and countries, how much time visitors spend on your content, and how long it takes them to see all of your webpages in total. Amazing!

Conclusion

SEO is a set of rules for optimizing your website so that it can achieve higher rankings in search engine organic results. It is the process to follow to increase the visibility of your website in search engines and get more traffic.

Some of the Search Engine Optimization (SEO) techniques are never changing and are vital for your websites to rank higher in search engine results pages (SERPs).

Consider the above mentioned easy tips to follow and see how your websites get better with time. The better you do it, the more likely it is that your product pages will end up in the SERPs when customers are looking for some services.

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