Attracting customers to your online websites involves a sophisticated digital marketing plan that protects your online reputation and brand while attracting customers you want.

In this article I gathered a list of services that will help you tell your audience about your project, save money on hiring specialists and reduce your advertising budget.

How to Search for Customers on the Internet :

There are dozens of ways to get clients in internet marketing. Some of them require a lot of money and time, but it takes a few months or years to get results.

I will tell you about the three main ways to advertise, and then I will give examples of services for each of them. All these promotion methods are available to small businesses and quickly launched.

Buy contextual advertising. When you search for something in Google, Bing or Yandex, the result is a page with a list of links. The first and last four places on the page search engines sell. It’s all built on an auction system: the more people want to show ads for a particular query, the higher the cost for each click on the ad.

First you need to understand what search terms – keywords – are entered by potential customers. Then among them you select those for which there is no particular demand among competitors, which means that the click will not be expensive.

To work with advertising in search engines need personal accounts in “Google ads“. It is best to think about the budget when setting up a campaign: the service itself will show approximate figures.

Sell to those who are interested. When the decision to buy is not made immediately, it makes sense to “nudge” potential buyers toward the deal, for example, by talking about promotions and discounts. With those who have already bought, you should not lose contact either: You can show them an content article which will tell them about your experience, emphasize your expertise, or simply remind them of you at the right moment.

Different mechanics are used for this: leading groups in social networks for those who signed up after advertising, or making newsletters to those who came from contextual advertising to the site and left contacts.

  • Choose what you need now
  • Run contextual ads
  • Run ads in social networks
  • Remind people about yourself and push them to buy

1. Similarweb :

Why: To find out where competitors are taking the audience of the site and how to lure this audience to themselves.

How much does it cost: from $200 for an extended account. There is a free version: it shows where people are coming to the site from.

With the help of this service, you can roughly estimate the activity of your competitor, to understand how he promotes his site and what his audience is. What you will find out:

  • Where are the conversions to the site coming from – search, email services, social networks.
  • What sites link to your competitor. This way you can find out where he places advertising, paid and free.
  • Find out which keywords in your competitor’s paid advertising bring the maximum effect.
  • What other sites your competitor’s audience is visiting and what they are interested in.
  • You need to understand that the data from any service is not accurate information, but the result of robot analysts who can only make assumptions. So consider the results as a way to build hypotheses, which then need to be tested.

2. Hubspot :

HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads. Okay, but in English? HubSpot is a software platform designed to help your company market and sell more effectively.

Some of the benefits of the HubSpot :

HubSpot Marketing Hub

The HubSpot CRM

HubSpot Sales Hub

HubSpot Service Hub

3. WordStat :

WordStat is a content analysis and text mining software. … The software is mainly used for business intelligence and competitive analysis of web sites, sentiment analysis, content analysis of open-ended questions, theme extraction from social media data, etc.

we’ve checked through this service the keys that I selected in the first step, and pick up from the right column synonyms that I have not guessed myself. Usually 5-10 more synonyms are added to the list for an advertising campaign.

At the same time you can see if people have entered a lot of times such a request – this is the left column “impressions per month. Typically, if the figure is more than 1500, then small businesses do not make sense to advertise on this request: for the audience is competing in the price of a lot of customers, advertising will be too expensive.

4. Popsters :

What for: to find out which posts of your competitors are popular in social networks.

How much does it cost: the trial week is free.

Through Popsters I can see which posts on my competitors’ social networks get the maximum response from the audience. The service works in 12 popular social networks, including,”Instagram”, “Facebook”, “YouTube” and others.

Here’s what you can see specifically:

The most popular posts – by number of likes, comments, reposts;
days of the week and time of day when your competitor’s audience is most active;
relative activity of the audience depending on the length of the text in the post and time of day;
dependence of activity on the type of content and what people perceive better – text, photo, video.
There is no need to copy competitors’ successful posts: your community can be blocked for non-unique content.

5. Canva :

What for: Beautifully designed social media post if you don’t have a designer.

How much does it cost: free for small projects.

Canva is a service where you can make posters, presentations and other visual products from templates. In the paid version you can create a corporate style and use tens of thousands of templates, but for social networks the free account is enough for me.

It’s easy to use: you choose any template, double-click on the caption and write what you want. There are options for Instagram posts, screensavers for YouTube, and Facebook backgrounds. There are also templates for presentations and flyers.

Customer Service Software

6. Google Trends

Why: Helps you decide what to write about on social networks.

How much does it cost: It’s free.

Social networks are designed so that you don’t necessarily see a community post, even if you subscribe to it. Algorithms decide what your customers will read – on Facebook, Instagram and Vkontakte, this has been working for several years.

So it’s not enough to sign up users to your pages once. You need to get them to see the posts. For this, the social network needs to notice people’s interest in the posts. The easiest way is to engage subscribers in discussions, write about what people will want to discuss. The louder the discussion, the higher the chance of appearing in the feed for more users – including your followers’ friends.

Google Trends helps you spot the hottest topics – “Popular” is a list of the most searched queries in Google in the last 24 hours. React and write a post quickly, because a topic that’s relevant today might be irrelevant tomorrow.

7. Sendpulse

What is it for: to set up a mailing list and not to get spammed.

Price: free – up to 500 subscribers and 15,000 letters per month. Further – from 0.19 P per letter and from 0.52 P per sms or message in messengers.

In SendPulse, you can send not just a text letter, but full-fledged presentations – they are styled like a normal one-page website. The service has a visual editor, which is enough for most of my advertising tasks. Writing a letter reminds me of a game of tetris, where you have to choose the right blocks. If you’re lazy, you can use ready-made templates. Or you can insert code with your own design.

Mailing can be done by mail, push notifications, sms or Vyber. Make sure you have permission to send messages: unsolicited mailings are not only spam, but also illegal.

More ressources :

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